Ratings



I have previously written about online ratings services for doctors. I do a lot of work on the internet in my off-hours, and I know just how vapid and pernicious bad commentary is, so I am highly skeptical of any service that gives an anonymous forum where people can vent about medical care.



I'm sure it is empowering to many people who can feel intimidated when dealing with a medical professional, but I think it leaves a lot to be desired. After all, no patient is perfect. Many don't properly communicate their problems or follow their doctor's instructions.



Now insurance companies are getting into the ratings game, which is all part of their supposed quest for efficiency and customer service. I have to wonder where all of this judgment-passing is leading? Doesn't it create a climate of fear for the medical community?



A doctor friend of mine who works for another practice met me for lunch the other day. He was beside himself with worry, having just received a negative review online. He's a pediatrician and somebody accused him falsely of prescribing an adult medication for their sick child. He had no idea who the patient was, and couldn't recall any recent patient dissatisfaction.



He's a sensitive sort, and my kids all went to him, so I know he is a caring professional. I worked with him early in my career and I've never known any doctor who was so patient and lacking in the usual ego that can get in the way of good treatment. A few negative words on the internet and his entire career meant nothing to him--he was devastated.



"I'd like to think people take all of that with a grain of salt," he said, finally. "But the fact is I know it's there. Somebody cared enough to write it."



It's a good thing for doctors for to be aware and question their decision-making. It makes them better at their job. However, there's a point at which a course of action or a diagnosis has to happen, and sometimes mistakes will be made. The fallibility inherent in the process is what gives the medical profession a certain nobility. Every decision is a potential risk of reputation.



I'd give anything to ease my doctor friend's sorrow. He contacted the website and they are supposedly going to remove the false accusation. In time, I'm sure we'll both laugh about it. In time.



As always, I'd love to hear your thoughts. Do any of you have experience with online ratings?